Francine van Dam

musician & creative coach

Creative Coaching

We bring ENERGY in motion, whatever we do.

This bundle of colored electrical wires is also used to transport energy.
What if we look at ourselves as a person/company also as a bundle of electrical wires?

The truth is that we all use just some of them, out of habit or our current role in life.
Nothing wrong with that, when all goes well. But you can quickly reach your maximum, like a car engine that’s not using all of its cylinders. So if you want to expand, get to know other possibilities or overcome inhibitions.

This is the essence of my Creative Coaching.

If you are a creative professional looking for coaching, the traditional way is most probably not going to work for you. Heightened neuroplasticity in the minds of creatives is the reason. Creative thinking asks for a unique configuration of brain regions that don’t typically work together, and they are much better interconnected than in the brains of non-creatives.
That’s why you need me, a creative coach!

Who am I?

I come from a family of academics, and still remember my grandfather’s library with 30.000 books where he wrote his dictionaries, . My grandmother was the first female pediatrician in Holland, and both my parents were medical doctors. I also loved to study. But all this intellectual power seemed sometimes to function as an escape from real life, avoiding emotions and personal development.So I found my way to music as a source of major joy, and engaged in personal development as a way of life. I have been a professional musician ever since . After in-depth studies to become a personal coach, I have now been working with clients as a creative coach with amazing results. As a coach, I am focused, blunt, empathic and spiritual and above all creatively challenging.” You are most welcome for a free video-call, to see if we can work together.


“Rather than sing the many talents and experiences that make Francine Van Dam an excellent coach, I will simply state what working with her did for me. It made me aware of the vast amounts of energy I spent justifying my every action, to others or to myself (sounds familiar girls?) Francine also challenged me to confront thoughts and/or perceptions that were suspicious in authenticity; those that I had made part of my deceptive social panorama. These misrepresentations were not only limiting; they were also taking away precious energy. On the work to be done outside of coaching time, she encouraged me to investigate, by daily writing practice, these energy “robbers.” The writing also sought to find tools to better confront situations at work/in the world, that caused for me (past histories, PTSD, other), to over react and maximize, once again, pulling away unnecessary energies. The result in healing has been significant. I am “captain” now and know my “weapons”: tools to confront the ever increasing disfunctions of the world in which I live. No longer a human robot, I can, literally, smell the flowers, hear the birds, see the sky, etc. I am finally delving into the being at the core which brings me peace and true freedom. Thank you, Coach, from the bottom of that core.”

(female university professor, US)